Powered by emotion.  From digital flows of mediatized affect to digital affect cultures.

Talk by visiting professor on

Date: Tuesday July 10, 2018

Time: 10.00am – 11.00am

Venue:  Nathan – N16_2.71

Professor Katrin Döveling – Alpen-Adria-University, Austria

Mediatization theory (Hepp, Hjarvard, & Lundby 2015) offers significant understanding into the connection of media, communication, and social life. Yet, mediatization research has mainly focused on national media; the challenge that mediatization research thus faces in current times of digital communication, is to grasp the international, global flows of affect (Papacharissi, 2014) in the digital realm. This presentation integrates the global mediatization of emotions, facilitated by global digital media.

Taking current perspectives from cultural studies (see Gregg & Seigworth, 2010) from what is most often referred to as the ‘affective turn’ (e.g. Clough & Halley 2007) together with ‘the emotional turn’ in the social sciences and the humanities (e.g. Giaxoglou & Döveling 2017), a perspective is laid out that illuminates the generation of digital affect cultures (Döveling, Harju, Sommer 2018).  These are understood as relational, contextual, internationally emergent spaces in the digital environment where affective movements create a shared ground in a globally mediatized sense of belonging. Approaching digital affect as a cultural practice allows to examine how digital affect culture(s) traverse the global digital terrains, invite people into doing the emotion, and thereby understanding the construction of communities of global affect online.

Drawing on present empirical findings in the field of digital culture to empirically illustrate the fundamental elements of digital affect cultures, namely discourse, alignment, and belonging (see Döveling et al. 2018), the complexity of discourse in communal belonging and affective alignment is revealed in practices of mourning, protest, and remembering online. This perspective bears new insights into major aspects of what it is to live in today’s networked society where emotion travels globally in unprecedented pace, constructing divergent enclaves as it affects people in multifaceted and diverse ways. The talk closes with implications of this conceptualization for theoretical development and empirical research in the domain of media and communication, specifically in the field of global mediatization research. The analysis thus contributes theoretically by extending it to global emotion and by offering a systemized look on the co-constructive development of online mediatization powered by emotion in an international perspective.

Katrin Döveling is currently professor at the Alpen-Adria-University, Austria. Prior to holding this position, she was a professor at the Institute for Communication and Media Studies at the University of Leipzig (2014-2017), Research Fellow and Professor for Communication and Media Studies at the Dresden University of Technology (2009-2014) and Assistant Professor at Institute for Communication Studies, Free University of Berlin (2004 –2009). She earned her PhD at the University of Erfurt, Germany with an international analysis of the role of emotions in community building media. She received a Doctoral Research Scholarship for the University of California, Berkeley and was awarded a scholarship for excellent female researchers (HWP) at the University of Erfurt.

Professor Döveling’s visit to Griffith University is supported by Professor Jacqui Ewart’s Reporting Islam project, housed in the Griffith Criminology Institute, with additional support provided by the School of HLSS.

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2 replies

  1. This seminar was really informative and served to highlight just how far behind Australia is with scholarly research in these spaces of networked societies.

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